Myrtos Beach

Myrtos Beach on Kefalonia's northwest coast is one of the most photographed beaches in Greece — a sweeping crescent of brilliant white pebbles and sand nestled between soaring limestone cliffs that plunge 800 meters into dazzlingly turquoise Ionian waters. Repeatedly voted the best beach in Greece, Myrtos owes its extraordinary color palette to the white stone sediment washed down from the surrounding mountains, which creates an almost surreal contrast with the deep azure sea. The beach stretches for nearly 800 meters and is backed by dramatic vertical cliffs covered in wild sage, oregano, and thyme that perfume the sea breeze.

Swimming here feels like floating in liquid sapphire. The approach road winds down dramatic hairpin bends offering jaw-dropping panoramic views — stop at the viewpoint above for the iconic postcard shot. The beach has basic facilities including a small cantina and sunbed rental, but its appeal lies in its raw, untamed natural beauty.